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Wisconsin car accident attorney, Wisconsin car crash lawyerAccording to the National Safety Council (NSC), fatal car crashes rose by nearly 8 percent and killed more than 38,000 people in 2015. Nearly all were due to the negligence of one person or another – a red light runner, a distracted driver, someone intoxicated behind the wheel – and yet we often call these crashes “accidents.” One advocacy group is striving to change all of that. They want crashes to be seen for what they really are: a devastating situation where one person is a victim and the other is at fault.

Why Change the Wording?

Calling car crashes “accidents” might seem inconsequential, but society has a way of getting hung on up the words. So, when a crash is called an accident, it sounds like something that could not be foreseen or prevented. This is rarely the case. In fact, studies have found that human error is a factor in 94 percent of all crashes. Only 6 percent can be attributed to vehicle malfunctions, weather, or other factors. Doing away with the word “accident” reminds everyone – including lawmakers – that most car crashes are preventable, avoidable, and – more importantly – someone’s fault.


Wisconsin personal injury attorney, Wisconsin accident lawyerMore than 80 percent of drivers in the annual AAA Foundation Traffic Safety Culture Index recognize that there is a serious problem among drivers today – one that they say makes them feel less safe on the road than they did just a mere five years ago. That problem is distracted driving; more specifically, use of cell phones and other electronic devices while driving. It would make sense why they feel that way, considering distracted driving leads to approximately 5,000 deaths per year.

Campaigns, commercials, programs, and even cell phone promotions discuss the issue and encourage people not to text and drive. Sadly, the problem only continues to get worse, especially among young drivers. But New York is now pushing for a law that would allow police officers to check whether or not a cell phone was in use immediately before a crash. Could the device they will use be the answer to America’s distracted driver problem? Only time will tell for certain, but many are hopeful.

“Textalyzer” in Development Stage

Wisconsin personal injury attorney, Wisconsin wrongful death lawyer, Wisconsin car accident lawyerShortly after the announcement of the long road ahead for automated cars and a pledge from the U.S. government into developing the technology to make them better, Volvo has promised to make all of their new cars death and serious injury free by 2020. But can they really do it? Experts believe it is possible. Technology Already Exists The technology is already in place, in fact, newer, high-end luxury cars already have the advanced technological features needed to create a zero death and serious injury car. Adaptive cruise control uses radar and other sensors to detect other cars up ahead. All the driver has to do is set their maximum speed and the car will maintain a safe following distance, sans driver engagement. Auto lane keeping assist uses cameras to detect road edges and line lanes and keep the car in its lane. Collision avoidance works with the help of radar and  sensors that detect obstacles and warn the driver; if the driver does not react, the car can apply automatic brakes to reduce the impact of (or even completely avoid) a crash. Pedestrian detection and large animal detection sensors are also being used to alert and even brake in the event an unexpected person or animal wanders into the car’s path. Decrease in Injuries and Fatalities for Cars with Technology Many of these technologies have improved driver safety. In fact, there are a few models that have not seen a single death from 2009 to 2012. Volvo’s XC90 is on that short list. But the real key, Volvo says, is to perfect the technology already being used and to combine it all into a single car, and to do it in a way that is cost effective so that all of their cars can be equipped with the advanced technology. Of course, automated cars already have all the technology components; they are just still in the testing phase and still need human interaction to ensure they are operating as they should (and human engagement when they fail). Some believe it will take more than just technology, especially when many of the autonomous cars being tested still require a great deal of human engagement. But the promise is there, as is the potential. Waiting for the Future Until these cars are perfected and made available to the general public, accidents can and will still happen. Know how to best protect yourself, drive safely, and if you are involved in an accident, be certain to employ the assistance of a skilled and experienced Milwaukee automobile accident attorney. At Gimbel, Reilly, Guerin & Brown, LLP, we offer more than 40 years of experience, and we provide aggressive representation that ensures your rights and best interest are protected. Ask how we may be able to help you by calling 414-271-1440 and scheduling your consultation.


Wisconsin accident attorney, injury liability, Wisconsin car crash lawyerWisconsin has seen dozen of automobile crashes and a handful of fatalities already this year. Most have been due to poor road conditions, thanks to the blanket of snow throughout much of the state. But are tire chains really the answer for Wisconsinites hoping to reduce their risk of an accident? Experts say probably not. Tire Chains: Winterization’s Dinosaur While tire chains can provide added traction on slushy or snowy surfaces, they are considered an ancient and ineffective way to improve maneuverability in the winter. Not only are they difficult to install, driving on them is often a hassle, especially since it is recommended that motorists drive at a very slow speed while they have them on. Chain breaks that can damage the vehicle or become a hazard, rutting of tires, and damage to highway surfaces are some of the other potential risks of using these antiquated devices. Moreover, experts say that, unless they are driving on mountain roads or roads that are not serviced by city or state officials, drivers really do not need to use tire chains. Instead, they can gain the traction they need through a newer, more modern solution — one that is actually safer and less damaging to their vehicle and the roads. Winter Tires – What They Are and Why They Work At first glance, winter tires look a lot like summer tires, but there is some serious technology and innovation at work — well beyond what can actually be seen. First, winter tires are made of softer more flexible materials, which helps them bend and grip the snow. And they have special tread and siping designs that help grip and dispel water, snow, and ice. Some even have studding that can improve the tire’s grip on slick roads; however, it should be noted that stud tires do have some restrictions on city and state roads, due to their propensity to cause road damage over time. In an Accident? Seek Legal Help Even with the help of chains or winter tires, poor road conditions can cause accidents. Those that suffer personal injury because of those accidents may be able to receive compensation. Of course, insurance companies do not want you to know this, so it is important to seek qualified legal assistance if you believe you have a claim. The experienced Milwaukee personal injury attorneys at Gimbel, Reilly, Guerin & Brown, LLP can help. To find out how, call 414-271-1440 and schedule a consultation today.




Wisconsin accident attorney, injury liability, Wisconsin car crash lawyerAutomobile accidents can be caused by almost anything — nature, weather, poor road conditions, vehicle failure — but according to experts, human error accounts for more than 90 percent of them. This information clearly communicates that drivers hold the key when it comes to reducing the number of accidents (and the resulting injuries and fatalities), and that the key is improved driver safety. Basic Driver Safety Each time you get behind the wheel, it is important to remember that, while vehicles provide us with easy transportation, they also have the potential to kill. Reckless driving, such as speeding or failing to follow traffic signs and signals, drunk driving, distracted driving, and other poor driving choices can cost you or someone else their lives. As such, each driver should work extra hard at:
  • Avoiding distractions (such as cell phones or other electronics) while driving;
  • Obeying all posted traffic signs and signals (including speed limits);
  • Not driving while overly tired or intoxicated;
  • Driving defensively instead of aggressively;and
  • Obeying all traffic laws (using turn signals to turn or change lanes, merging with closest lane when turning, etc.).
Responding to Your Environment While basic traffic safety can accommodate most driving situations, drivers must also acclimate to their driving environment. Some, like weather or road conditions, can change quickly. Others, like driving through residential neighborhoods or school zones, are posted and will give you time to respond accordingly. The following advice covers just a few possible instances:
  • When approaching school or residential zones, slow down and watch carefully for pedestrians, small children, animals, bicycles, balls, and other potential hazards;
  • When driving in adverse weather conditions, slow down and permit extra time and space for braking or other emergent situations; and
  • When driving through construction zones, be alert to changes in the road and watch carefully for workers.
Involved in an Accident? Seek Experienced Legal Help Even when you obey all the laws, drive safely, and respond accurately to your environment, accidents do happen. These accidents can be caused by other drivers or by an unexpected and unpreventable change in your driving environment. Either way, you may be entitled to compensation for your injuries. At Gimbel, Reilly, Guerin & Brown, LLP, we understand just how devastating an automobile accident can be, which is exactly why our skilled Milwaukee personal injury attorneys respond to each client with compassion, empathy, and effective communication. Experienced and aggressive, we can help you pursue your personal injury claim and will work hard to help you achieve the best possible outcome. To learn more, call 414-27-1440 today and schedule a consultation.



Wisconsin injury attorney, Wisconsin accident lawyer, Wisconsin car crash attorneyYou don’t think much about your car insurance company until you have been in a car accident. But, once you have had an accident, you will be dealing with them and any insurance company that insures the other driver, a lot. When the cause of an accident is clear, people often mistakenly think dealing with the insurance companies should not be a big deal.

Does Your Insurance Company Represent You?

The most important thing for you to realize is that no insurance company technically represents you in your car accident case. Even your own car insurance company is looking after their own interests. Insurance companies are for-profit organizations that do not make profits by paying out more than necessary in car accident claims.


Wisconsin personal injury attorney, Wisconsin auto accident lawyer, Milwaukee car crash lawyerIn Wisconsin, the use of a mobile device while driving is considered a primary offense. This mean a driver can be ticketed for texting while driving or for using a cell phone, even if hands-free, while driving without first being pulled over for another type of traffic violation.

There are several types of distracted driving that put people on the road in danger, including:

  • Eating and drinking;
  • Reading maps;
  • Grooming; and
  • Using a navigation system.

However, the frequency of mobile device use can be directly linked to increased distracted driving accidents. According to Distraction.gov, as of this time last year, over 153 billion text messages were sent each month and a high number of those were sent while driving. Additional statistics from the website show that a quarter of teens respond to texts once or more every time they drive.

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